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Beady Eye album, more sales

LONDON - Look what else we've found: Wilson Milano vinyls player.
"Different gear, still speeding" is 2nd in the vinyls chart for the first 6 months in 2011.
Just what might a spot of video advertising do for record sales? Well, a cost-per-engagement ad for Different Gear, Still Speeding, the debut album from Liam Gallagher’s new band Beady Eye, resulted in an impressive 80% uptick in sales.
The test campaign, delivered by cost per engagement advertising network Silence Media, and commissioned by media agency The 7 Stars, featured videos for the band’s singles The Roller, Bring The Light and The Beat Goes On, and was placed on a number of male lifestyle and sport destinations where readers could rollover and expand the banner to view the clips.
All other advertising and promotion was suspended during the test, and when Buzzdeck was used to measure engagements in a timeline that also included total album sales, the result was that 80% spike.
“We’ve always known there’s a correlation between video banner advertising and sales but with this test we were interested in causality – did A cause B to happen?” says John Leahy of Beady Eye Records. “The results are evidence that video banner advertising has matured into the most accountable and cost effective of the numerous digital advertising techniques.”
“This Beady Eye test is a watershed moment for the music industry because it demonstrates that video banner advertising, which is cheaper than TV advertising and has better targeting and reporting, can be optimised to lift sales,” says Gareth Jones of The 7 Stars.
Silence Media’s Lee Henshaw reckons the campaign demonstrates how the capabilities of digital media have surpassed traditional media.
“For the first time we fed our client’s sales data into a timeline that also included ad serving data,” he says. “This is what we call intelligent advertising and we’re hoping the results of this test will get people talking about the need to go beyond the boundaries of a regular advertising campaign.”
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Oasisblues copyright © 1994 - 2017

Beady Eye gigography and next tour dates

2000

30 May - Forum, Milan, Italy (the first "Noeless" gig since 1991 when he didn't join Oasis yet)

summer tour without Noel

2003

16 November - Andy Bell unplugged - Debaser, Stockholm, Sweden (bootleg)

2011


3rd & 4th March - Barrowland, Glasgow, Scotland +here and here + bootleg
6th & 7th March - O2 Apollo, Manchester +bootleg 1 +bootleg 2
9th & 10th March - Troxy, London +bootleg 1
13 March - Casino de Paris, Paris, france
14 March - E-Werk, Koln, Germany
16 March - Alcatraz, Milan, Italy +dvd bootleg
18 March - La Riviera, Madrid, Spain +bootleg
19 March - Bikini, Toulouse, france
21 March - Paradiso, Amsterdam, Holland (bootleg)
22 March - Ancienne Belgique, Brussels, Belgium (bootleg)
14 & 15 April - The Olympia Theatre, Dublin, Ireland here a bootleg image
17 April - Ulster Hall, Belfast, Northern Ireland
20 April - O2 Academy, Newcastle (a photo here)
23 April - Centre, Newport (photo and bootleg)
30 May - Grosse Freiheit 36, Hamburg, Germany
+a photo here + win tickets here
8 June - Saschall, Firenze, Italy +my story here +bootleg here +win tickets here
11th June - Papillons de Nuit Festival, Saint Lo, france
12 June - Isle of Wight festival +story here and here +interview here +videos here +interview and bootleg here
25th June - Theater of Living Art, Philadelphia, U.S.A.
30 June - Rock Werchter, Belgium (bootleg)
1 July - Main Square Festival, Arras, france +a photo here
7 July - BBK Live Festival, Bilbao, Spain
9 July - Oxegen Festival, Naas, Ireland
26 August - Reading Festival (win tickets) +videos here +review&video here +bootleg here
3 September - AX Hall, Seoul, South Korea
14 September - Twinkle Rock Festival, Taipei, Taiwan
7 October - Atlantico, Rome, Italy +main bootleg here +another bootleg here
+win the concert here
11 October - Volkshaus, Zurich, Switzerland (postponed)
13 October - Gasometer, Vienna, Austria (postponed)
31 October - Theater Caupolican, Santiago, Chile
2 November - Teatro de Verano Ramon Collazo, Montevideo, Uruguay
3 November - Teatro Colegiales, Buenos Aires, Argentina
4 November - Personal Festival, Buenos Aires, Argentina
5 November - Planeta Terra festival, Sao Paulo, Brazil
12 November - O2 Academy, Sheffield
14 November - O2 Academy, Birmingham
17 November - O2 Academy Brixton, London
2 December - The Warfield, San Francisco, U.S.A.
3 December - Wiltern Theatre, Los Angeles, U.S.A. +another complete review here +win tickets here and here
5 December - First Avenue, Minneapolis, U.S.A.
6 December - The Rave Ballroon, Milwaukee, U.S.A.
9 December - Terminal 5, New York, U.S.A.
10 December - House of Blues, Boston, U.S.A.

2012

new tour

2013

3 June - Abbey Road, London (acoustic) +bootleg here
7 June - McClusky's, Kingston (album launch acoustic gig)



8 November - Olympia Theatre, Dublin, Ireland

2014

Noel Gallagher solo gigography, and Low Lying Turds tour dates

(although his blinded fans say he's a "new solo artist", it's 20 years he's around and already played "solo" gigs previously (the first one in 1994), with the help of other people of course, as the Unplugged 1996, the gig for Tibet, the tour in 2006-2007, London, Milan, Manchester, Moscow, Los Angeles, Toronto, Paris, Australia, etc.)

2010


25 March - Royal Albert Hall - London

2011


28 November - Alcatraz - Milan, Italy + review here +video bootleg here +audio and video bootleg here

2012


lost interest... even Noel got bored of himself

10 April - Auditorio Banamex - Monterrey, Mexico (cancelled)

END OF THE HIGH FLYING BIRDS

2013

fans leave the gig again and ask for Liam again
..... € 10 = £ 8
 

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