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huge success for Liam campaign

LONDON - Philips has reported “huge success” for an advertising campaign starring former Oasis front man Liam Gallagher, which it says reached 21 million UK consumers in its first 14 days.
The multi-million pound ‘Obsessed with sound’ campaign, which ran from 31 May to 31 August 2011, featured the Beady Eye singer as its ‘sound hero’ and included out-of-home, print, social media and paid search activity.
Philips said the campaign helped it achieve over 1.5m direct consumer interactions as part of a product roadshow in key locations across London, thousands of fans on Facebook, and a week-on-week sales increase.
The integrated marketing communications campaign focused on the Philips Fidelio docking speaker range for iPod, iPad and iPhone. It began with a concentrated £1m media burst that included Tube advertising, highly visible outdoor advertising and targeted mobile communication.
All communication drove consumers to the dedicated ‘Obsessed with sound’ UK Facebook page, which provided a platform for people to share their opinions about the campaign, and gave them access to behind-the-scenes content from Gallagher and other campaign heroes.
“To command the type of attention we wanted, sometimes you have to take a risk,” said Eva Barrett, marketing communications director at Philips. “We know that Liam Gallagher is a polarising character, but he invites a debate about music and sound which is exactly what we want to foster among sound lovers.
“The level of visibility and buzz this campaign has generated for the Fidelio range through the varied touchpoints has been unlike anything Philips has done in the UK before.”
The integrated agency team working on the campaign includes Iris Worldwide, Omnicom’s OneVoice consortium of agencies, Tribal DDB, and Carat.
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Oasisblues copyright © 1994 - 2017

Beady Eye gigography and next tour dates

2000

30 May - Forum, Milan, Italy (the first "Noeless" gig since 1991 when he didn't join Oasis yet)

summer tour without Noel

2003

16 November - Andy Bell unplugged - Debaser, Stockholm, Sweden (bootleg)

2011


3rd & 4th March - Barrowland, Glasgow, Scotland +here and here + bootleg
6th & 7th March - O2 Apollo, Manchester +bootleg 1 +bootleg 2
9th & 10th March - Troxy, London +bootleg 1
13 March - Casino de Paris, Paris, france
14 March - E-Werk, Koln, Germany
16 March - Alcatraz, Milan, Italy +dvd bootleg
18 March - La Riviera, Madrid, Spain +bootleg
19 March - Bikini, Toulouse, france
21 March - Paradiso, Amsterdam, Holland (bootleg)
22 March - Ancienne Belgique, Brussels, Belgium (bootleg)
14 & 15 April - The Olympia Theatre, Dublin, Ireland here a bootleg image
17 April - Ulster Hall, Belfast, Northern Ireland
20 April - O2 Academy, Newcastle (a photo here)
23 April - Centre, Newport (photo and bootleg)
30 May - Grosse Freiheit 36, Hamburg, Germany
+a photo here + win tickets here
8 June - Saschall, Firenze, Italy +my story here +bootleg here +win tickets here
11th June - Papillons de Nuit Festival, Saint Lo, france
12 June - Isle of Wight festival +story here and here +interview here +videos here +interview and bootleg here
25th June - Theater of Living Art, Philadelphia, U.S.A.
30 June - Rock Werchter, Belgium (bootleg)
1 July - Main Square Festival, Arras, france +a photo here
7 July - BBK Live Festival, Bilbao, Spain
9 July - Oxegen Festival, Naas, Ireland
26 August - Reading Festival (win tickets) +videos here +review&video here +bootleg here
3 September - AX Hall, Seoul, South Korea
14 September - Twinkle Rock Festival, Taipei, Taiwan
7 October - Atlantico, Rome, Italy +main bootleg here +another bootleg here
+win the concert here
11 October - Volkshaus, Zurich, Switzerland (postponed)
13 October - Gasometer, Vienna, Austria (postponed)
31 October - Theater Caupolican, Santiago, Chile
2 November - Teatro de Verano Ramon Collazo, Montevideo, Uruguay
3 November - Teatro Colegiales, Buenos Aires, Argentina
4 November - Personal Festival, Buenos Aires, Argentina
5 November - Planeta Terra festival, Sao Paulo, Brazil
12 November - O2 Academy, Sheffield
14 November - O2 Academy, Birmingham
17 November - O2 Academy Brixton, London
2 December - The Warfield, San Francisco, U.S.A.
3 December - Wiltern Theatre, Los Angeles, U.S.A. +another complete review here +win tickets here and here
5 December - First Avenue, Minneapolis, U.S.A.
6 December - The Rave Ballroon, Milwaukee, U.S.A.
9 December - Terminal 5, New York, U.S.A.
10 December - House of Blues, Boston, U.S.A.

2012

new tour

2013

3 June - Abbey Road, London (acoustic) +bootleg here
7 June - McClusky's, Kingston (album launch acoustic gig)



8 November - Olympia Theatre, Dublin, Ireland

2014

Noel Gallagher solo gigography, and Low Lying Turds tour dates

(although his blinded fans say he's a "new solo artist", it's 20 years he's around and already played "solo" gigs previously (the first one in 1994), with the help of other people of course, as the Unplugged 1996, the gig for Tibet, the tour in 2006-2007, London, Milan, Manchester, Moscow, Los Angeles, Toronto, Paris, Australia, etc.)

2010


25 March - Royal Albert Hall - London

2011


28 November - Alcatraz - Milan, Italy + review here +video bootleg here +audio and video bootleg here

2012


lost interest... even Noel got bored of himself

10 April - Auditorio Banamex - Monterrey, Mexico (cancelled)

END OF THE HIGH FLYING BIRDS

2013

fans leave the gig again and ask for Liam again
..... € 10 = £ 8
 

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