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Pretty Green in Reading

READING - An alternative to the current ‘college boy’ look and a bit of attitude is coming to The Oracle this weekend. 
That is the promise from Pretty Green’s brand director Nigel Grant, who says the store is aiming to offer something a bit more edgy in men’s fashion.
The East Reading-born boss says he is genuinely thrilled to be opening a store in his home town where the company, founded by former Oasis frontman Liam Gallagher, first set up its headquarters and still has its distribution centre.
He said: “It feels good to be in Reading. There was always going to be two phases to our UK store roll-out and Reading was always going to be part of the second phase. I’ve grown up with The Oracle and it’s a great location.”
This will be the 13th Pretty Green UK store and three more are due to open in the next three months, in contrast to other retailers who are closing branches.
Mr Grant said: “I believe there’s two things important to me as brand director.
“Firstly, the high street is still the best place to show the customer what your brand is all about.
“You can get a feel and a vibe, it’s not just about the brand and clothing but what the attitude is about.
“Secondly, I think people want to touch and feel clothing. The high street is having a tough time and it may be in the next five or 10 years there is radical change to the way people actually interact with the brand on the high street and buy online but one thing is for sure, people will always want to feel the garment and try it before they actually buy it.”
The new store is almost opposite the hugely popular Hollister but Mr Grant says Pretty Green will offer something quite different.
The 47-year-old said: “We just try and create a cool vibe and a little bit of attitude and a lot of rock and roll.
“With dark wood panelling and a leopard print wall, it’s the kind of thing you see in a rock star’s house.”
Mr Grant continued: “There’s a lot of brands where I can’t tell them apart, they’ve morphed into one. It’s that college kid look.
“We are one of the few brands that caters for a wide age demographic. If you’ve got attitude and want to look cool and not like everyone else in the street we’re a good option.
“People over 40 or over 50 come in and carry it off. There’s something in our store which will resonate with everyone who has lived through the 90s but we do have an awful lot of teenagers now as well. That’s one thing that has excited us.”
Mr Grant says Liam, who has a home in Henley, prefers to keep a low profile at store openings but is likely to check out the Reading branch soon. He said: “He is very hands on. He has sign-off on pretty much everything we do. He is going to the Manchester City-Reading game so he might shimmy past.”
Mr Grant has been director of Pretty Green since it was formed in 2009 and has seen the business grow to 250 employees in the UK with 50 of them working in the warehouse in East Reading.
He said: “I’m proud to say we are a big employer in the local area and long may it continue.”
Pretty Green is set to open in The Oracle on Saturday with live performances from bands including Chinawhite from Warrington.

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Oasisblues copyright © 1994 - 2017

Beady Eye gigography and next tour dates


30 May - Forum, Milan, Italy (the first "Noeless" gig since 1991 when he didn't join Oasis yet)

summer tour without Noel


16 November - Andy Bell unplugged - Debaser, Stockholm, Sweden (bootleg)


3rd & 4th March - Barrowland, Glasgow, Scotland +here and here + bootleg
6th & 7th March - O2 Apollo, Manchester +bootleg 1 +bootleg 2
9th & 10th March - Troxy, London +bootleg 1
13 March - Casino de Paris, Paris, france
14 March - E-Werk, Koln, Germany
16 March - Alcatraz, Milan, Italy +dvd bootleg
18 March - La Riviera, Madrid, Spain +bootleg
19 March - Bikini, Toulouse, france
21 March - Paradiso, Amsterdam, Holland (bootleg)
22 March - Ancienne Belgique, Brussels, Belgium (bootleg)
14 & 15 April - The Olympia Theatre, Dublin, Ireland here a bootleg image
17 April - Ulster Hall, Belfast, Northern Ireland
20 April - O2 Academy, Newcastle (a photo here)
23 April - Centre, Newport (photo and bootleg)
30 May - Grosse Freiheit 36, Hamburg, Germany
+a photo here + win tickets here
8 June - Saschall, Firenze, Italy +my story here +bootleg here +win tickets here
11th June - Papillons de Nuit Festival, Saint Lo, france
12 June - Isle of Wight festival +story here and here +interview here +videos here +interview and bootleg here
25th June - Theater of Living Art, Philadelphia, U.S.A.
30 June - Rock Werchter, Belgium (bootleg)
1 July - Main Square Festival, Arras, france +a photo here
7 July - BBK Live Festival, Bilbao, Spain
9 July - Oxegen Festival, Naas, Ireland
26 August - Reading Festival (win tickets) +videos here +review&video here +bootleg here
3 September - AX Hall, Seoul, South Korea
14 September - Twinkle Rock Festival, Taipei, Taiwan
7 October - Atlantico, Rome, Italy +main bootleg here +another bootleg here
+win the concert here
11 October - Volkshaus, Zurich, Switzerland (postponed)
13 October - Gasometer, Vienna, Austria (postponed)
31 October - Theater Caupolican, Santiago, Chile
2 November - Teatro de Verano Ramon Collazo, Montevideo, Uruguay
3 November - Teatro Colegiales, Buenos Aires, Argentina
4 November - Personal Festival, Buenos Aires, Argentina
5 November - Planeta Terra festival, Sao Paulo, Brazil
12 November - O2 Academy, Sheffield
14 November - O2 Academy, Birmingham
17 November - O2 Academy Brixton, London
2 December - The Warfield, San Francisco, U.S.A.
3 December - Wiltern Theatre, Los Angeles, U.S.A. +another complete review here +win tickets here and here
5 December - First Avenue, Minneapolis, U.S.A.
6 December - The Rave Ballroon, Milwaukee, U.S.A.
9 December - Terminal 5, New York, U.S.A.
10 December - House of Blues, Boston, U.S.A.


new tour


3 June - Abbey Road, London (acoustic) +bootleg here
7 June - McClusky's, Kingston (album launch acoustic gig)

8 November - Olympia Theatre, Dublin, Ireland


Noel Gallagher solo gigography, and Low Lying Turds tour dates

(although his blinded fans say he's a "new solo artist", it's 20 years he's around and already played "solo" gigs previously (the first one in 1994), with the help of other people of course, as the Unplugged 1996, the gig for Tibet, the tour in 2006-2007, London, Milan, Manchester, Moscow, Los Angeles, Toronto, Paris, Australia, etc.)


25 March - Royal Albert Hall - London


28 November - Alcatraz - Milan, Italy + review here +video bootleg here +audio and video bootleg here


lost interest... even Noel got bored of himself

10 April - Auditorio Banamex - Monterrey, Mexico (cancelled)



fans leave the gig again and ask for Liam again
..... € 10 = £ 8

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