The first public glimpse of the new second strip, which will be used at the tournament in South Africa this summer, came during the encore at the Olympia theatre as frontmanTom Meighan took to the stage in the new Umbro design to perform 'Fire'.
The launch marks the first time England's footballers have not being called on to premiere a new strip, with the label calling on a band 'away' from home to introduce the shirt.
"I'm the first person to wear it which is crazy," Meighan told NME.COM. "They said they wanted to take it away from the footballers for once and do something up to date. They wanted to combine with rock n roll. They're two powerful things... I'm honoured to wear it."
Explaining the break with tradition, Umbro spokesperson Trevor Cairns said the label had "turned to other Englishmen, who like England, represented the nation abroad", so recruited a band on tour.
The shirt will be first worn byEngland in their friendly at London's Wembley Stadium against Egypt on March 3, and will go on sale on the same day.
Praising the design - based on the World Cup-winning 1966 away England design but featuring white cuffs - Meighan suggest the team and its management would enjoy playing in the new strip.
"This is how football shirts should be made: tailored," he declared. "It's really unique, I think Fabio Capello had a say in it... personally it's very strange to wear it before Wayne Rooney or Stevie Gerrard!"
Kasabian played a full gig as they kicked their European tour off in the French capital.
Performing the likes of 'Empire', 'Underdog' and forthcoming single 'Vlad The Impaler', the band played their first show since taking part in Australia and New Zealand's Big Day Out Festival.
Kasabian played:
'Julie And The Mothman'
'Underdog'
'Where Did All The Love Go'
'Swarfiga'
'Shoot The Runner'
'ID'
'Processed Beats'
'Thick As Thieves'
'Take Aim'
'Stuntman'
'Empire'
'Fast Fuse'
'The Doberman'
'Club Foot'
'Fire'
'Vlad The Impaler'
'LSF'
New England away kit
Unlike the home shirt, the away shirt is made up of three distinct panels consisting of different technical fabrics, each one aimed at providing players with the best possible advantage:
- The front panel of the shirt is designed for comfort and therefore contains a high cotton content. It also features a sloping neck to increase ventilation to the player’s body
- The back and side fabric includes a mesh to help ventilation and to take moisture away from the player’s skin
- The sleeves, inspired by the 1966 England kit, have a high elastane content which allows maximum player movement
While the new away shirt was certainly inspired by the 1966 red Aztec shirt worn by England, this contemporary shirt is very much designed for the modern footballer. The critically acclaimed conceptual designer and artist, Aitor Throup, designed the new away kit.
Aitor is a Creative Consultant to Umbro and he wanted to make the players as comfortable as possible, so they can concentrate on what’s important: winning football matches. To that end, the England away kit is full of small yet significant touches, such as the diagonal, spiralling seam of the sleeve and the ergonomic shape of the shorts which avoids any disruption during movement.
There are also plenty of subtle, stylish elements to the kit – the clean white soles of the red socks, and the differing shades of red used to mark out the different panels on the shirt. “We didn’t want to design another concept just for the sake of it”, Aitor stated. “If you look at the ’66 shirt, there’s a real design restraint to it all. If you take that approach, but on a modern form, you can get to some really new and interesting places.”
Through individual fitting sessions with the England team, Umbro were able to create a bespoke, smart fit for each player. Both the team and Capello are pleased with the result.
"The new England kit perfectly compliments my vision for the England team featuring a blend of performance, determination and pride. Umbro’s approach to English football tailoring has created a smart kit that the players will feel confident wearing in South Africa,” said England manager Fabio Capello.
Alongside the away shirt will be the away goalkeeper’s jersey, which will also represent a modern incarnation of goalkeeper tops from English football’s history, being woven out of the classic and recognisable yellow fabric.
David James said: "The new England goalkeeper’s shirt is the best fitting jersey I have ever worn. All the guys really enjoyed being involved in the process and the result is really stylish."
The new England away kit embodies the team values of determination and pride which will be on display at the world’s most iconic football tournament. It will be worn for the first time on Wednesday March 2010 when the team play their World Cup warm-up game against Egypt and will go on-sale on the same day.
England World Champion 1966, England-West Germany 4-2
http://www.youtube.com/watch?v=LoyJg6CLnBQ
England in red, the Queen in yellow ^_^ (orange?)
The 1966 FIFA World Cup, the eighth staging of the World Cup, was held in England from 11 July to 30 July. England was chosen as hosts by FIFA in August 1960 to celebrate the centenary of the codification of football in England.
England won the final, beating West Germany 4-2, giving them their first (and only to this date) World Cup win, and becoming the first host to win the tournament since Italy in 1934.
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